An artist chases the market by painting whatever subject is ‘hot’ in whatever style is ‘hot’, aiming for the next big sale or top seller.
A fashion maven spends hours shopping, buying the latest fashion fad in clothing, accessories or jewelry.
A writer researches market trends and writes accordingly, planning for the day when trend and finished manuscript collide and the royalties roll in.
What do these situations have in common?
There is within each of us the tendency to see something popular and want to get on the band wagon. It certainly lies within me.
Trend Chasing: Good or Bad? Read the full article.